There’s something about rankings and lists. Seeing a ranking, no matter what it’s listing, most of us immediately start looking for someone from “our own team” at the top. Somewhere I have worked? Someone that a friend of mine has almost had dinner with? Something Swedish???
Especially when it comes to green rankings, it almost becomes a way to assure oneself. Surely Sweden will find a place up there somewhere! We’re always there, aren’t we?
That’s probably why hardly no Swedish media has mentioned Newsweek’s recently published list of the world’s greenest global companies. The eye was scanning line after line… no Sweden… still no Sweden… had to look at next page of the ranking list – and as (tadaaaa) 49:th company there was finally a Swedish one (Ericsson). Read more » >>