We are often encouraged to “consume green” in order to reduce our climate and environmental impact. It sounds good: “Buy this thing instead of that, and things will be ok.” But what does it really mean? And can a trip to a distant rain forest ever be environmentally friendly?
Christan Fuentes, who recently defended his thesis and now has a PhD in Service Studies at Lund University, has taken a closer look on this. In his thesis Green Retailing – a socio-material analysis he writes about how complex this issue is.
– You could say that the retailers have gotten a new role in recent years. Earlier they just had to think about selling as many articles as possible, but now they are also expected to play a political role for sustainable consumption, Christian Fuentes says in an article at the university’s website.