Earlier on the blog I have written about the campaign Meat Free Monday, started some years ago by Paul McCarthy and his daughters. Since meat production has a high impact on the environment and climate, leaving meat out of the plate at least one day a week would be an achievable goal even for people who haven’t thought about going vegetarian, they figured.
The campaign has spread all over the world and this week the World Wide Fund for Nature, WWF, announced that one of the driving forces behind the Meat Free Monday campaign in Sweden, Jonas Paulsson, has been elected this years Environmental Hero. During the last two years he has been convincing schools, other public sector restaurants and everyone else to go vegetarian once a week.
And there aren’t only public canteens who are listening to Jonas Paulsson’s message. Two days ago I went to the Nordic Light Hotel in Stockholm, which has decided to go meat free on Mondays, from the breakfast bacon to dinner steaks and room service offers. Even the employee cafeteria skips red and white meat.
Speaking a bit to the CEO of Nordic Light Hotel, Satu Andersson, she told me the reactions at the first meat free breakfast had been good and that their guests seem to be interested and supportive of the idea. At the hotel there had been a discussion about whether to make Mondays entirely vegetarian. Now they have let fish and seafood stay on the menue, not to shock people too much, she said. A first step to make people dare to try something new.
Hopefully this gives the chance to a few addictive meat eaters to discover how delicate vegetarian food can be. And maybe the hotel can make a push for the mussels, that we don’t eat a lot of here in Sweden, but that can actually help to improve the environment.
More sustainability related news in Swedish media (in Swedish, but can be translated here)
Miljöaktuellt: The sales of Fair Trade products increase rapidly.