July means holidays in Sweden. Things might have changed a bit since the time when all the industries closed down all summer, but you can still notice a remarkable drop in activity. Newspapers become thinner and write features from the beach, public authorities change their opening hours and asking for the way in central Stockholm becomes a difficult task since most of those who walk the streets are visitors.
Both the financial crisis and the idea that flying around the world isn’t the best thing to do for the climate seem to have led to a trend of what some newspapers wittily call “Svemester” (as a mix of Sverige – Sweden – and semester – holidays). Recently I read an article claiming that every third Swede had dropped their plans to go abroad on holidays and instead stayed within the country.
And why go away when we – at last! –have a bit of sun and warmth? Last year camping was the fastest growing branch of the tourism sector in Sweden. One can also spend a few days at one of the hundreds of youth hostels that are scattered in beautiful places that no one has ever heard of. Another way of getting to know a new place is staying on a farm.
The new challenge of the climate pilots that I have written about before is to find exciting things and good ways to relax close to home. And I myself am also going for Swecation this summer – although with such a long-shaped country as Sweden you can go very far without crossing its borders. Right now I am packing my bags and getting ready for the 15 hours long train trip to Kiruna, where I will go trecking in the mountains. But sitting here, in a summer dress and sweating in 25 degrees, trying to prepare while the weather forecast tells me that the night temperature yesterday was minus 2 degrees Celsius in Nikkaloukta, it’s almost as if I were going to a new country…







