The Study in Sweden team together with the Swedish Embassy is now at the International Exhibition & Conference on Higher Education (IECHE) in Riyadh, Saudi Arabia.
Five Swedish universities are also present at the fair: Karolinska Institutet, Stockholm University, Uppsala University, Chalmers University of Technology, and University of Borås.
The Swedish booth stands out with the little red and white ”House of Sweden”. We have had thousands of students visiting us and asking us questions about studies in Sweden, most of them interested in medicine, dental hygiene, engineering and business.
The IECHE is a big event in Riyadh and the fair is heavily advertised and several TV- and radio channels are reporting from the fair. Both Karolinska Institutet and Uppsala University was interviewed live on Saudi TV.
Niclas Boborg (Swedish Institute) and Pär Skånberg (Embassy of Sweden) with two Saudi students at the Study in Sweden booth.
The swedish delegation after the last fair held in Chennai
The “Study in Sweden team” is back in Sweden and it is time to settle our thoughts and evaluate our tour in India. Sweden is a small country and it is definitely a challenge to be seen and make an impression in a country like India. But we have a lot to offer for Indian students: the innovative and creative environment in Sweden which has shaped world class companies like Ericsson, IKEA, Volvo, Sandvik, Atlas Copco and many more. These companies are also active in India and are potential employers for Indian students worldwide.
The fact that we have been touring together with 7 universities made us one of the biggest delegations at the fair. One student in Pune commented “I was only thinking about studying in the US before but now I am definitely considering Sweden”.
Our visits to Sandvik in Pune and the Swedish Trade Council office gave us valuable insight into how to promote Swedish higher education in India. The tour has definitely given the whole Swedish delegation a deeper insight into India of today. The speed of which India is developing today is truly impressing and to attract talent will be crucial for Sweden in developing ties between Sweden and India in the future.
We have been visiting six cities in total in India and we saw the greatest interest for engineering courses in Bangalore and Chennai and more interest for social sciences in Pune and Mumbai. The application process has opened now and it will be exciting to see how many applicants we will have from India. It is a central application process in Sweden and it is done through www.studera.nu.
Our tour has also attracted media attention with articles in the leading Swedish dailies Dagens Nyheter, Sydsvenskan, and Göteborgsposten. In India, an article in the Hindu has also been published in the Chennai edition.