Lately my life has revolved around film, both privately and here at work. Film editing classes, hunting down producers for content on our web film festival at Sweden.se, going to theatres… Even though I love it, I’m starting to miss books. And today we received the marketing tool numero uno in the world of film—a trailer!
A note on the title of this entry – My Life as a Trailer is the name of a short film by Andreas Öhman whose feature Simple Simon is Sweden’s entry for the 2011 Academy Awards. Keep an eye on Watch.sweden.se—you’ll be able to see the short there as of Monday…
Ten short film heroes gathered for combat in Sweden's official film player, Watch.sweden.se.
By “short film hero” I don’t mean a film hero that’s short, but rather a hero of short film. Short film seems to be a tough genre. There’s very little money in it and, I would assume, only a small audience watching. Yet, last year’s 28th Uppsala International Short Film Festival and related events managed to attract about 12,000 visitors, and more than 300 short films are shown at the festival every year. Really beats me. However it works, we’re happy to cooperate with the festival.
Interestingly, Swedes seem to be particularly brilliant at making short films, winning a lot of awards. Maybe it gives creators something to do on those dark winter nights. Maybe we like spreading our creativity online; short film is perfect for the web. Or maybe, and more likely, short film is used by many film makers as a springboard to making feature film. In any case, it’s still a mystery to me why Swedes are so good at it.
…is Sweden.se’s very own outlet of individual opinion. We all work at the Swedish Institute in Stockholm, with our offices right next to the Royal Palace in the Old Town. But what is said here does not necessarily represent the views of the Swedish Institute.