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Tag archives for Watch

My life as a trailer

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Lately my life has revolved around film, both privately and here at work. Film editing classes, hunting down producers for content on our web film festival at Sweden.se, going to theatres… Even though I love it, I’m starting to miss books. And today we received the marketing tool numero uno in the world of film—a trailer!

A note on the title of this entry – My Life as a Trailer is the name of a short film by Andreas Öhman whose feature Simple Simon is Sweden’s entry for the 2011 Academy Awards. Keep an eye on Watch.sweden.se—you’ll be able to see the short there as of Monday…

Rikard Lagerberg

October 21, 2010

Who’s your short film hero?

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Ten short film heroes gathered for combat in Sweden's official film player, Watch.sweden.se.

Ten short film heroes gathered for combat in Sweden's official film player, Watch.sweden.se.

By “short film hero” I don’t mean a film hero that’s short, but rather a hero of short film. :-) Short film seems to be a tough genre. There’s very little money in it and, I would assume, only a small audience watching. Yet, last year’s 28th Uppsala International Short Film Festival and related events managed to attract about 12,000 visitors, and more than 300 short films are shown at the festival every year. Really beats me. However it works, we’re happy to cooperate with the festival.

Interestingly, Swedes seem to be particularly brilliant at making short films, winning a lot of awards. Maybe it gives creators something to do on those dark winter nights. Maybe we like spreading our creativity online; short film is perfect for the web. Or maybe, and more likely, short film is used by many film makers as a springboard to making feature film. In any case, it’s still a mystery to me why Swedes are so good at it.

Well, enough bragging. Like Mikaela said yesterday, you should just watch some of them and judge for yourself. Vote for your short film hero in our film player, Watch.sweden.se.

P.S. The 29th Uppsala International Short Film Festival takes place between October 25 and 31, 2010. On October 29, the winner of WATCH Audience Award 2010 will be announced.

Emma

September 30, 2010

Make sure to have your say in WATCH Audience Award 2010

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Film-screen

The curtains are now open! Welcome to Sweden.se/watch Photo: Ryuhei Shindo/Getty Images

Today is a big day at the Sweden.se office! We have removed the beta tag from Watch, Swedens’ official film player and we will celebrate that by opening our first competition, WATCH Audience Award 2010. The best thing is that you get to decide who the winner is!

The WATCH Audience Award is a competition in collaboration with Uppsala International Short Film Festival where ten short films, previously presented at the Uppsala Film Festival, will compete for SEK 15.000.

It’s up to you who the winner is. After watching the ten competing films, decide who your favorite is and give it your vote. If you want you can then leave your e-mail and get a book in return!

And when you’ve seen all the competing movies in WATCH Audience Award 2010 there is still more to see in Watch, Swedens’ official film player: documentaries, animated movies, music videos and interviews. So, who’s up for some movies?

Mikaela

September 29, 2010