The Swedish Embassy in New Delhi has arranged a competition — as part of The Sweden India Nobel Memorial Week 2010 — where the mission was to photograph Swedish innovations in an Indian context. The winner gets to visit Sweden.
According to studies made by the Swedish Institute, Sweden is not very well-known in India — one of the reasons why the competition was initiated. Sara Aulin, First Secretary at the Embassy of New Delhi, says that one of the keys to getting attention in India is to create a distinct Indian tie in everything. The Embassy saw the opportunity to take a closer look at Swedish innovations. They chose photography as their medium because it’s an including art form that can easily be spread and shared by many, regardless of geographic location.
The winning photograph “Acceptance of Technology Irrespective of Age” , by the photographer Barkath Ali Khan, featured the Bluetooth.
And here are some other photo interpretations I really like.
Lord Krishna On Line shows the innovation of Cell Phone Systems Photo: Joydeep Mukharjee.
Dr. T. Sunder interprets the Swedish innovation the Safety Match.
Here you can see all the competing photos.
Let’s see if our friends from the Study Blog will spot any Indian versions of Swedish innovations on their tour around India…
