The Swedish pavillion at the Expo in Shanghai and Stefan Geens and I outside the Swedish pavillion.
Having officiallly launched Sweden.cn in Beijing on Saturday – our brand new site which is adapted to the Chinese audience to be relevant and interesting – it was time to fly to Shanghai to meet up with our local digital agency and to visit the Swedish pavilion at the World Expo 2010. After a day at the Expo I actually experience a bit of ”sensory overload” (in a good way). It ’s a bit like travelling around the world concentrated in one day, being exposed to so many cultures and impressions. And being a real ”foodie” you can experience the cuisine from the each country at many of the pavilions. How about a gourmet tasting menu at the roof top at the French pavilion. It’s to die for, I promise. There are so many amazing pavilions and exhibitions and it’s so curious how each country has interpreted the theme of the World Exhibition ”Better city, better life”. There is a lot of focus on sustainability issues of course, something which for obvious reasons is a common area of interest for countries all over the world. ”The spirit of innovation” is the theme of the Swedish pavillion which matches well with the overall theme of the World Expo. Having cooperated with the Swedish Expo team for over a year in terms of the digital strategy and presence, it was exciting to see the physical outcome of the Swedish efforts – wow! It was positive without being smug, focusing on solutions to environmental challenges. I especially liked that my personal hero ”Pippi Longstocking” (a great role model for girls and women 
) played a mayor part in the exhibition.
By the way, if you are curious about the Swedish pavilion and don’t intend to head over to China in person, I suggest that you instead go for a digital visit: www.swedenexpo.cn The site even offers a virtual intro to the actual exhibition. Enjoy!
/Frida
