The Swedish Embassy in New Delhi has arranged a competition — as part of The Sweden India Nobel Memorial Week 2010 — where the mission was to photograph Swedish innovations in an Indian context. The winner gets to visit Sweden.
According to studies made by the Swedish Institute, Sweden is not very well-known in India — one of the reasons why the competition was initiated. Sara Aulin, First Secretary at the Embassy of New Delhi, says that one of the keys to getting attention in India is to create a distinct Indian tie in everything. The Embassy saw the opportunity to take a closer look at Swedish innovations. They chose photography as their medium because it’s an including art form that can easily be spread and shared by many, regardless of geographic location.
And here are some other photo interpretations I really like.
Here you can see all the competing photos.