Archive for Rikard Lagerberg

Lunch inspiration for an Arabic website

A few of us in the office are in the middle of building a brand new website in Arabic. For inspiration, a break from the computer screens and mainly just because it sounded like a cool concept, we popped over to Dramaten (The Royal Dramatic Theater) to check out Radio Muezzin, in which four Muezzins (who lead the call to prayer) tell the story of the Muezzins of Cairo. We got to see most of the final rehearsal and caught a glimpse of it on camera. Check it out, and if you’re in Stockholm and lucky enough to find tickets, make sure you see it in person.

Swedish Fashion Goes Berlin

Swedish Fashion Goes Berlin

Sometimes KISS is the only way to go… Keep It Simple Stupid, so when we got involved in a fashion event in Berlin in January, Sweden.se webmaster Per brought a camera with him, handed the material over to colleague Rikard and voilà, a video summary of it all. A first camera job for Per and a first film editing job for Rikard. The result?

Smashing my romantic view of trains

How much better it is to ride a train, listening to the metallic wagging of the cars along a predetermined stretch of landscape than to fly above ground or drive along a highway. Usually better for the environment, too. But despite the nostalgic conjuring, the relaxing atmosphere and the grand views on offer (or internet access that allows one to stare at a screen instead if one is so inclined), I say enough is enough. Let me give my revised train experience.

I was at the opening ceremony of Uppsala International Short Film Festival last night. During the socializing to follow, the company and drinks were so good I decided to stay an extra hour and take the last train home. I checked the train schedule in a hurry and noted a train scheduled to depart for Stockholm just after 11pm. So I had another drink. It ran a bit late, but I made it to the station. Bought a ticket in the machine by the platform. Climbed on board. All’s well that ends well. But no, the train conductor wouldn’t accept my ticket. Turns out I had bought it in the red machine instead of the blue (or was it the other way around? Either way, the bureaucracy involved felt very Swedish). And that the train I thought I was on only ran Fridays, “clearly marked” in the timetable with an F for Fredag.

So I was on a different train, operated by a different company with their own, different machines outside. I gave the conductor a bit of lip as I dug out my credit card again and paid for train journey that were to involve a change of trains and take twice as long as the one I intended to take. Bah! Trainbug! Good thing Uppsala offered such great entertainment in terms of films and events that I still ended up going to bed in a good mood. Next time, I’ll either take better notice of the fine print in the timetable, or I’ll take my Subaru.

My life as a trailer

Lately my life has revolved around film, both privately and here at work. Film editing classes, hunting down producers for content on our web film festival at Sweden.se, going to theatres… Even though I love it, I’m starting to miss books. And today we received the marketing tool numero uno in the world of film—a trailer!

A note on the title of this entry – My Life as a Trailer is the name of a short film by Andreas Öhman whose feature Simple Simon is Sweden’s entry for the 2011 Academy Awards. Keep an eye on Watch.sweden.se—you’ll be able to see the short there as of Monday…

Hemmablind

I just read that Stockholm has lived through 20 years of the world’s longest book table. That is, one day a year, for twenty years, the world’s longest book table has been set up in Stockholm. I consider myself a reader, yet I’ve never been close to this place. I used to frequent library sell-offs, bookshop clearances, used bookshops, garage sales and any other place that might have cheap books. It has always been a part of my vacation trips to poke my head through a few used book stores. So how did I miss the biggest one of them all? In my own back yard?

Some refer to it as Hemmablind, or “home blind” – locals unable or unwilling to take part of what one’s own city has to offer. (The dictionary may give a plethora of different interpretations of the expression but I like this unofficial interpretation the best.)At any rate, it’s a silly behavior that does damage only to one self. Yet it’s hard to stop turning a blind eye to one’s own hood. There’s something satisfactory in ignoring the things local media and city officials cry the loudest about.

The book table is a part of Stockholm’s annual Culture Week taking place as of today – your standard culture festival, in which pretty much every event is free of charge. Yet I have no plans to see a single show. I can’t even be bothered to check what’s on the musical menu. And the only one who stands to lose is…me.

/Rikard