Monthly archives: September 2010

Who’s your short film hero?

Ten short film heroes gathered for combat in Sweden's official film player,

Ten short film heroes gathered for combat in Sweden's official film player,

By “short film hero” I don’t mean a film hero that’s short, but rather a hero of short film. :-) Short film seems to be a tough genre. There’s very little money in it and, I would assume, only a small audience watching. Yet, last year’s 28th Uppsala International Short Film Festival and related events managed to attract about 12,000 visitors, and more than 300 short films are shown at the festival every year. Really beats me. However it works, we’re happy to cooperate with the festival.

Interestingly, Swedes seem to be particularly brilliant at making short films, winning a lot of awards. Maybe it gives creators something to do on those dark winter nights. Maybe we like spreading our creativity online; short film is perfect for the web. Or maybe, and more likely, short film is used by many film makers as a springboard to making feature film. In any case, it’s still a mystery to me why Swedes are so good at it.

Well, enough bragging. Like Mikaela said yesterday, you should just watch some of them and judge for yourself. Vote for your short film hero in our film player,

P.S. The 29th Uppsala International Short Film Festival takes place between October 25 and 31, 2010. On October 29, the winner of WATCH Audience Award 2010 will be announced.

Make sure to have your say in WATCH Audience Award 2010


The curtains are now open! Welcome to Photo: Ryuhei Shindo/Getty Images

Today is a big day at the office! We have removed the beta tag from Watch, Swedens’ official film player and we will celebrate that by opening our first competition, WATCH Audience Award 2010. The best thing is that you get to decide who the winner is!

The WATCH Audience Award is a competition in collaboration with Uppsala International Short Film Festival where ten short films, previously presented at the Uppsala Film Festival, will compete for SEK 15.000.

It’s up to you who the winner is. After watching the ten competing films, decide who your favorite is and give it your vote. If you want you can then leave your e-mail and get a book in return!

And when you’ve seen all the competing movies in WATCH Audience Award 2010 there is still more to see in Watch, Swedens’ official film player: documentaries, animated movies, music videos and interviews. So, who’s up for some movies?

Sweden invades São Paulo

Invasão Sueca ("Swedish invasion") ticket for the Taken by Trees and Anna von Hausswolff shows.

Invasão Sueca ("Swedish invasion") ticket for the Taken by Trees and Anna von Hausswolff shows.

Invasão Sueca (“Swedish invasion) is a music project  put together by the Swedish Institute. For the sixth year in a row a couple of indie bands tour in Brazil and put Sweden on the map. Friday night the pit stop was São Paulo and the venue SESC Pompéia. This night Taken by Trees and Anna von Hauswolff entered the stage in front of 700 people and the crowd turned out to be really excited. No wonder why because the voices of Taken by Trees (aka Victoria Bergsman) and Anna von Hausswolff respectively, are ones that are easily recognized.

Where Taken By Trees is gentle and catchy folk pop, Anna von Hauswolff’s music makes comparisons to singer/songwriter Kate Bush inevitable. Your expectations should be sky high and I’m afraid the clip below doesn’t make her justice 100 percent (listen to her on MySpace as well!).  The sound is somewhat poor (recording live music is really tricky), but i hope it captures the atmosphere of her performing the song “Old Beauty, Du kan nu dö”. This tune is actually my favorite from her album “Singing From the Grave”.

Cecilia proudly presents…

…our new face book site: Swedish pictures. Here you’ll find – among other things – our “flickr fav of the day”.

Swedish flag by Luc de Leeuw:
Swedish flag by Luc de Leeuw:

Happy Friday!

When social media makes a difference

Last Sunday a xenophobic, rightist party was elected into the Swedish Parliament.

I and many others immediately felt Sweden become a colder and rougher country to live in. My Facebook News Feed soon drowned in status updates about how sad and disappointed people felt. A lot of people didn’t let it stay at sharing their feelings in status updates. Several Facebook groups were instantly founded and people were given the opportunity to show their discontent about the election result, for example Sverigedemokraterna ur Riskdagen – Ja tack (The Sweden Democrats out of the Parliament – Yes please) and The Swedish news paper Aftonbladets’ campaign Vi gillar olika (We like different) who together have more than 400 000 likes.

17-year-old Felicia Margineanus went even further and founded the Facebook manifesto Get together för jämlikhet KL 18 på Plattan (Inget bråk, bara kärlek!)(Get together for equality at 6 pm at Plattan (No fighting, just love!) and challenged everyone to participate in a peaceful protest against racism and xenophobia. As a result, over ten thousand people gathered at Sergels torg in Stockholm this Monday.

More than 10,000 people gathered at Sergels torg in Stockholm to protest against racism. Photo: Maria Öhrn

The Sweden Democrats got 5,7 % of the votes in the election. As tragic as that may be, it’s still important to point out that 94.3 per cent of the Swedes did NOT vote for SD and that a huge number of people are opposed to the party and its xenophobia. And even though social media didn’t play that much of a role in the Swedish election of 2010, it is now a force to count on when it comes to opposing the racist tendencies in Sweden.