Monthly archives: June 2010

Midsummer madness…and midsummer sadness

When I went south to my home town for midsummer celebration this year I was thinking about a post a colleague made a couple of days ago: Midsummer madness. I decided to try to bring back the perfect midsummer picture.

The conditions were perfect: happy people, dancing children, a beautiful maypole and sunny weather.  We had a fantastic day. I took a lot of pictures. Late Sunday evening I came back to Stockholm and was excited to go through all my pictures…which showed a lonely maypole and no happy dancing people at all. Not what I had planned to show and share. Just a pretty bad picture with a touch of melancholic back light. Again.

Maypole

Sometimes it´s very frustrating to love pictures but to be a lousy photographer.

/Cecilia

Who’s who and what do we do

If anyone reading the staff blog would wonder who’s who on the picture of the Sweden.se crew, we are all presented individually here: Sweden.se/contacts.

/Cecilia

Midsummer madness

Photo: Fredrik Schlyter/Johnér/Image Bank Sweden

If you only know Swedish Midsummer from photos, you probably think of happy people in sunny weather — perhaps also children with flowers in their hair. Something very idyllic, basically. Reality is not always as idyllic, however; real-life Midsummer may bring a fair share of rain, drunkenness and drama.

When we picked photos for our new book Sweden — Up North, Down to Earth, we disagreed on how to illustrate Midsummer. Picture editor Cecilia had found a fantastic photo, fairly similar to the one above: a maypole against the setting Midsummer sun (but that one also had a few people in it). Another colleague thought the backlight made it look too melancholic, too far from the happy–flowery version of Midsummer, I suppose. Nothing wrong with the compromise photo chosen instead (below), but I don’t think it’s quite as dramatic–romantic as the other one.


A page from the book Sweden — Up North, Down to Earth with a photo by Berno Hjälmrud/Link Image.

I think the photo discussion was a natural consequence of the fact that Midsummer is a big deal for most Swedes. Expectations of Midsummer celebrations are often sky-high and disappointment is looming on the horizon. The perfect Midsummer should have the sunniest weather, the best friends and family, the prettiest maypole, the funniest games, the coldest schnapps…

I used to avoid disappointment by simply throwing brilliant parties myself, inviting my equally brilliant friends. Now, unfortunately, most friends live a little too far away, and with Friday June 25 (Midsummer Eve) quickly approaching, I’m actually suffering from some sort of Midsummer stress myself. I plan to cure it with lime and vodka-pickled herring and home-baked strawberry cake on the day, so not to worry. And I’m keeping my fingers crossed for some sunshine.

At least I’ve put together a pretty much perfect Midsummer page on Sweden.se for you to enjoy. So Happy Midsummer to all of you!

PS. The Swedish Crown Princess’s wedding was almost as nice as my own royal wedding would have been — and they did serve crayfish from the west coast, just as I recommended. :-)

Royal weddings aside, love is…yeah, what is it?

I’m no expert on love but I have had a few encounters with it over the years and I guess I would have a few things to say about it if asked. Wouldn’t we all? A couple of weeks back, my colleague Oliver and I hit the streets of Stockholm to find out what other people think about love, jealousy and relationships. What works for them? How do they define love? What peeves them off? Well, you get the picture. We brought a camera guy with us and managed to convince a few people to be filmed. Here’s a sample:

They’re all also available in our own player – watch.sweden.se and on Youtube.

And what do I think? Well, I’m actually madly in love myself at the moment, so I refuse to speak on the matter on the grounds of temporary insanity (or hopefully not temporary at all…)
/Rikard

Room with a view — watch the wedding live


Photo: Per Gårdehall

Outside our office a couple of hours ago: dress rehearsal for the royal wedding tomorrow. No royals today, though — only a military parade and a few curious tourists (and a very scruffy-looking guy sitting in a very fancy horse-drawn carriage, where I suppose some royals will be sitting tomorrow). Good thing that they’re rehearsing, ’cause they weren’t exactly the most well coordinated group of people I’ve seen. Hoping for better sense of rhythm on the big day tomorrow.

And a live stream of the view from our office is also up and runnig — thanks to a lot of help from our IT guru, Janne! Now you can all just sit back in front of your screen and watch the wedding cortège and cheering crowds pass outside our office tomorrow afternoon. The cortège is set to start after the wedding ceremony, at 4:40 p.m. (16:40) CET. Enjoy! (You can also watch it here.)

I’m a bit scared of big crowds myself, so I prefer to watch it all from the safety of my own home. So… see you online tomorrow! Hopefully with no rain spoiling the view!


Touch our webcam, and you’re toast!

/Emma