Tag archives for parents

Raising the social media generation

This week the fashionable Beckhams shunned their publicist and opted to announce the birth of their daughter and share family photos via social media. It’s one trend they weren’t the first to set.

My son was on Facebook before he was even born. I announced my pregnancy on the social networking site to my wider circle of friends. Some people also got word of his arrival before I’d had chance to tell them personally thanks to a round of eager congratulatory messages posted on my wall within 24 hours of his birth. And that could be considered slow when compared to the growing number of breaking news babies whose mums tweet between contractions or update their status as they push.

The young Demsteader part 1.

We are indeed giving birth to the social media generation and even raising them online. Parents devote time to blog about their kids in diary form, they post cute photos and funny videos for everyone to see. Given that the Swedes are ranked first out of 138 countries in the latest World Economic Forum report on the usage of communications technology, it’s likely they do so more than most. Find out more fascinating facts here about the Swedes and their social media habits.

Now I found some old baby photos of myself the other day. I had forgotten about them until they fell out of an old book where I’d stored them to stop them curling at the edges. I’ll get round to that photo album someday. The matt-finished polaroids have stood the test of time despite their 34 years. They have that authentic antique tinge which adds to the air of nostalgia when I look at them.

The young Demsteader part 2.

Personally, I’m happy that my childhood pics and the memories that come with them have been privately preserved for me, rather than posted around the block. I wouldn’t normally want to share them with the world but, for the sake of this post, it seems I am.

Regardless of your online restrictions, today’s photos, videos and blogs are out there in the networked community cloud. And there they will likely stay until your baby turns teenager and beyond.

I wonder how William Nilsson will feel in a few years time when he replays his famous YouTube clip, knowing over 130 million have seen it before? The innocent, amateur video of this little Swedish boy went viral, became an internet phenomenon and is one of YouTube’s most watched clips to date.

We parents really don’t yet know the repercussions, if any, of uploading both a visual and verbal commentary of our kids’ lives online. We do know, however, that we won’t be stashing photos in a Kindle for safe-keeping.

Move over Ingvar, let’s here it for Björn

There’s a name synonymous with simple Swedish design who made it big from humble beginnings. Most people would cite Ingvar Kamprad with his global IKEA emporium and ask who is Björn Jakobson?

Björn, along with his wife Lillemor, may not make the Forbes rich list but to parents around the world their products have proven priceless.  They are the founders of the Babybjörn company, which celebrates its 50th year in business in 2011.

The "stolen" 60s-style babysitter. Photo: Babybjörn

Parents attempting to juggle any small job while simultaneously pacifying their baby can testify the benefits of the babysitter seat, which was launched in 1961. And in order to fend off unwanted words of advice from passing strangers when my baby is unsettled in his stroller and I’m on the go, I just whip out my carrier and he is comforted. The original version called Close to Heart (Hjärtenära) came to market in 1973.

The 70s Svenssons. Photo: Babybjörn

Throughout the early development of their products, the Jakobsons pioneered ergonomic design, consulted with pediatricians and researched the importance of close physical contact between baby and parent. With their four children, they had a homemade focus group as a testing ground. And now they refer to their company as their fifth child.

Babybjörn remains a family business today, based in Stockholm, with Björn heading the company as CEO and Lillemor as creative director. Their products can be found in 50 countries worldwide and 95 percent of sales come from exports.

Yet, before we start comparing the Babybjörn series with that of other great Swedish inventions, such as the safety match and the pacemaker, there is a twist in the tale to be told.

In 2011, dad doesn't wear the trousers, he wears the Babybjörn. Photo Babybjörn

It all started on a trip Björn took to the US, where he stumbled across something he thought could be useful while he was babysitting his nephew.  He brought the bouncy seat back over the Atlantic, remodeled it and brought it to the European market.

Still, the Jakobsson’s half-century is worth paying homage to. Around 30 million babies have been comforted in their carriers. Mine is one of them. And without their babysitter, I wouldn’t be able to type this right now.