I can tell you right now, this is not a blog where I review the collections shown here at Mercedes-Benz Fashion Week Stockholm. I don’t know exactly what it will be about as I think a blog should be more organic and spontaneous than an article.
Yesterday, there was a lot of cheek-kissing (but admittedly less so than in other cities, since we Swedes hug a lot), there was a lot of champagne (everyone seems to be offering champagne before and sometimes after the show), there was a lot of nice clothes.
And let’s just stop there. The current fashion mood may be summarised as that Céline meets minimalism meets American Shelley Hack freshness meets disco – and that mood is something which works well for the Swedish fashion mentality. It’s just something that designers here always have in their scrap books and all of this meant that the shows felt quite strong.
It’s easy to see what will be adopted by the fashion crowd (let’s just say midi skirts, long skirts, wide trousers combined with long jumpers or coats), which makes for a very adult look, a nice departure after a decade of super young, leg showing fashion and teenage models.
I started the day at Max Factor Award finalist Ann-Sofie Back, who shows her diffusion line BACK here in Stockholm (while the mainline Ann-Sofie Back Atelier still shows in London). For anyone trying to understand the understated and intellectual side of Swedish fashion, Back is a good bellwether, mostly showing in black, grey, white – and this time also in emerald green.
Then off to Whyred where the men’s clothes impressed the most with their updated mod feel.
Rodebjer’s show ended on a very upbeat note, with the designer, the team and all the models (dressed in colourful 70s inspired clothes) paraded down the catwalk to the sound of Abba’s Head Over Heels. The crowd seemed to love it.
Ending the day was Dagmar, with stern-looking models, dark-green velvet, futuristic shoes – and more champagne…