Loading

Tag archives for Nakkna

Online shops for Swedish fashion

4 comments

So you love Swedish fashion but you’re not sure how to get a hold of it? Or maybe you are just vaguely interested in Swedish fashion designers and want to find out more about the looks and the prices?

In any case, I decided to get you started. Fashion is many things: cultural phenomenon, artful endeavour, beauty ideal, and yes – shopping. So indulge should you find something that tickle your fancy.

The webshop for Tjallamalla.

Tjallamalla

Tjallamalla is a store on Södermalm in Stockholm and it’s been introducing young Swedish designers to the world for more than ten years. Shop cute clogs from There goes the neighbourhood or flowery dresses from Carin Wester.

Aplace web shop.

Aplace

The sleek style and selection at Aplace is a pretty good summary of Swedish design in general. It’s cool and mainly minimalist and sensual and most of the important brands are represented, from Hope to Diana Orving.

Nelly.com ships to the Nordic countries, Germany and the Netherlands.

Nelly.com

The Nelly selection covers more bases than just Sweden, and only ships to the Nordic countries and Germany and the Netherlands, but plans for a European rollout is in the works.

There are other ways to shop as well, since many of the smaller and more interesting brands have their own e-shops. This is true of the ultrahip menswear brand Our Legacy, as well as fashion favourites Fifth Avenue Shoe Repair (both menswear and womenswear), last year’s Guldknappen winners Hope (men and women), avant-garde designers Nakkna (men and women), artsy but wearable Diana Orving, up and coming denim brand The Local Firm and of course Acne.

Daniel Björk - Fashion

June 3, 2011

Claes Berkes, Nakkna

1 comment

I am co-founder of the Swedish fashion brand Nakkna. We try to find our own vision within this industry. Well, Swedes we have a special reputation.

Victor Moreno

February 18, 2011

Being Swedish

5 comments

Detail, Altewai.Samoe AW 2011

I was reading Johan Wirfält’s excellent article on Acne in the latest issue of Rodeo and smiled slightly when Style.com’s critic Tim Blanks says that Acne doesn’t seem that Swedish to him. Johan points out that to Swedish ears that might sound like the most Swedish thing you can be. Creative people in this country have always been outward-looking and “un-Swedish” is a compliment rather than an insult.

At the same time, there is something strange in talking about nationality when it comes to fashion. After all, fashion goes to faraway places and picks up patterns or techniques all the time, and merges them together, creating interesting clashes.

I think we’ve been obsessed by a Swedish design identity in fashion during the last decade. Maybe there has been a need to create a space, a raison d’être for Swedish fashion, a motivation if you will, for the necessity of it on the international scene.

But a few years ago, a friend of mine pointed out that although Belgian design is often viewed as avant-garde, dark, gothic, the original Antwerp Six (the group of designers who put Belgium on the map) were very diverse in style.

I started to think that what Sweden needs is just this diversity. We need the kitsch of Ida Sjöstedt and the darkness of Nakkna, we need the clean lines of Filippa K and the futuristic knitting of Sandra Backlund. All of these different voices add to the scene and makes Swedish fashion stronger.

There are however certain areas which are not covered. Swedish designers rarely make sexy, they rarely make pretty and they rarely make ultra-feminine. Maybe this is due to the twin forces of feminism and Nordic weather…

Detail, Altewai.Samoe AW 2011

In any case. I was pleased to see that a new brand showed during fashion week and brought something new to the table. I couldn’t see the presentation so I went to the showroom instead to see the clothes. Altewai.Samoe is the brainchild of Natalia Altewai and Randa Samoe and upon seeing the clothes it was obvious they had a background in working for luxury companies in Italy. These were clothes which lacked the ubiquitous practicality of much of Swedish clothes and in a way it was liberating.

I’m glad young designers are moving away from a stale idea of what Swedish design is, in the end the strength of Swedish fashion doesn’t come from doing something Swedish, but rather from making clothes that people want to buy.

Daniel Björk - Fashion

February 12, 2011

Camila Sundin, Nakkna

4 comments

For the Stockholm Fashion Week AW01 we presented is our rawest collection to date; if you want to synthesize it in a couple or words: moving people.

Victor Moreno

February 1, 2011