What’s next for Swedish fashion?

Seebright, a jacket made of synthetic fibres, polyamide, Gore-Tex and then coated with a thermo-chromic and fluorescent material. At over 27 degrees it changes colour. Photo: Håkan Lindgren

 

What’s in store for Swedish fashion in the future? After all, we might have a successful high street and mid price sector, but what more?

It is sometimes claimed that innovation in fashion really comes from new research in textile production. One reason that Italy is still so successful as a fashion country is because of the expertise in creating incredibly sophisticated textiles that can be found in the country.

In Sweden, as with many countries, the manufacturing part of the fashion business came to a halt in the 1970s. There are still remnants of the industry, and logistical knowledge is still strong, but the bigger factories are gone.

This leads me to believe that the future of manufacturing is probably somewhere else, both geographically and technically.

Smart Textiles is a project based at The Swedish School of Textiles in Borås. It aims to connect companies and researchers in order to create the textiles of tomorrow.

Sweden has always been a country of innovators and risk-takers. From dynamite to the zipper, we just love to come up with new stuff (some of it more useful and peaceful than other things).

So let me introduce you to what Sweden seems to think is the next frontier in textiles (and now I am not talking about the knitted blood vessel). Glowing textiles, patterns that appear when you sit on them, materials that cool you down, a carpet that lights up when you step on it. All these textiles may not make it into clothes and are perhaps better suited for furniture design (and sometimes things like these can seem a bit gimmicky). But here is a real possibility for a happy marriage between Swedish fashion’s love of functionality and practicality and the Swedish innovative spirit.

At the moment it seems the companies working with Smart Textiles are not the major fashion companies in the country, but rather specialist, niche interests. If Acne, Tiger of Sweden, Cheap Monday and Hope sat down with the researchers, perhaps new and wonderful materials would be invented. It might be a high-heeled, sexy shoe that could be worn in slush. Another idea would be a knitted jumper that gets more warm as the temperature drops. All these are on my wish list (OK, perhaps not the high heeled shoes but I’m looking out for the ladeez). So, get working guys!

With this blog post I bid you good-bye, at least for this time. Thanks for reading!

  • Anonymous

    That’s some really interesting stuff, really who knows where our clothing could go in the next few years!

    You need to keep it all organised though with fashion ERP software.

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  • cian cottee

    Hi, whos the designer of the pink coat?

  • http://www.impkids.co.uk/ kids clothing

    Swedish has a different fashion statement. They prefer thick clothes because of the climate in their country.

  • Alexmick323

    This point is a solid statement and I think nobody in this world can reject his point. I am one of the supporters of this statement.
    John Willson