A year is a long time in fashion. Designers can show up to four ready-to-wear collections (spring/summer, pre-autumn, autumn/winter, resort), the turnover of trends occurs at an alarming rate, and new names constantly crop up as older ones fade away (or become “establishment”). While I wouldn’t describe Swedish fashion itself as happening at breakneck speed, it’s certainly been caught up in a whirlwind this year that now has several labels, names and styles on the lips (and backs!) of many around the world. Read more » >>
Monthly archives: December 2011
Swedish Fashion: A Year in Review
Last week, a newspiece about H&M using models with computer-generated bodies made the rounds on the good ol’ World Wide Web. In case you missed it, the Swedish retail giant admitted that models used for the virtual try-on feature on their site are digitally fabricated and completed with the heads of real models in post-production. To their credit, H&M were quite open about the matter when contacted by news outlets. Read more » >>
Apologies for my slight absence… I went on holiday to New York City and Toronto, and didn’t even have time to even say, “Hej då!” But while my trip gave me some much needed rest, it also offered more insight into how Swedish fashion is perceived abroad. And so without further ado, here are a few random things I discerned: Read more » >>



