It seems as though a lot of people (including me) are talking about how incredibly stylish Swedes are, especially in that not-trying-so-hard way. While I have yet to investigate whether there is actually something in the drinking water, all signs point towards a few other explanations: the Swedish tendency to favour function over flash is very much with the current times and there are a host of local labels that are highly covetable around the world for their effortless cool. There are also a number of Swedish style icons that are often referenced in the fashion world – Greta Garbo, Neneh Cherry and Agnetha Fältskog of ABBA, to name a few.
Monthly archives: October 2011
On the eve of my hair appointment, I’m reminded once again of the sheer number of hair salons that exist in Sweden. It’s like how – from the countries or cities I have lived in – I am still struck by the number of doughnut shops in Canada, pubs in the UK and, er, fancy dog boutiques/salons on the Upper East Side in New York City. To me, the preponderance of these “services” say something about each culture: Canadians eat the most doughnuts in the world per capita and they need to be constantly fed or else they stop being nice, Brits socialise in pubs and nowhere else, while New Yorkers from the Upper East Side pamper their pooches outrageously.
So what does the preponderance of hairdressers say about Sweden? Read more » >>
Over the years I’ve noticed that a pretty large number of people in Sweden have tattoos, especially amongst my age peers. Not that I have an armful of studies or statistics to back up this notion – it’s simply an observation. But for me, the most striking difference between tattoo bearers here and, say in the UK or North America, is the nonchalance of having one to begin with. Read more » >>
I’m a big fan of menswear. Not only do I love menswear-inspired pieces – my wardrobe is full of blazers, shirts and brogues – but I’m constantly inspired by the way stylish Swedish men in particular mix heritage or preppy pieces with edgier streetwear. And I have a sneaking suspicion that it has something to do with the carefully curated shops they frequent. So here is my list of the best menswear shops in Sweden: Read more » >>