Taking fashion to the public

Commuters in London getting a dose of fashion.

I know, this is supposed to be about Swedish fashion and here I am with a picture of how London Fashion Week shows highlights on the London underground… But seeing this made me think about the ongoing discussion in Sweden about whether it would be a good idea to gather all the Scandinavian fashion weeks in one place to able to compete with the international powerhouses (I don’t know whether this is a discussion in other Scandinavian countries).

From talking to fashion journalists from other countries than the Nordic ones, I know that many people fail to see any difference between Scandinavian and Swedish, and fair enough, there are many similarities between the countries. I’ve actually been arguing for having a Scandinavian fashion week in Copenhagen (which feels a bit blasphemous in this forum…). This has been based on the idea that Swedish independent designers need proper buyers and Copenhagen has a better infrastructure for that.

But at the same time a Swedish fashion week is important for the image of fashion within Sweden itself. It is in a way a sign that you are taking yourself seriously, that you believe fashion is worth media coverage, but – and this is where that starting picture comes in – I think that one thing that could be bettered is the interaction between the fashion community and the public.

Every time I’ve ever been to a seminar on fashion or anything similar, there has been a huge interest from the public. There is something about fashion that engages people, maybe because it is a part of everyone’s life, whether they like it or not. Maybe it’s just that fashion is a topical subject.

This aspect would get lost if Stockholm’s fashion week moved to Denmark and merged with CPH Vision, and I must admit that it would definitely be a loss. Next fashion week I’d love to be part of arranging something interesting along these lines.

  • Macky-Paige

    Love these guys!!! Have you checked out their new music video yet? It’s sooooo good! http://www.youtube.com/watch?v=wG5nEcnDU38

  • Janerowena

    Why not take turns with Denmark and Norway? It seems logical to me.

  • Monica-USA

    Very nice story thanks for sharing.

  • http://www.refusevehiclesolutions.co.uk/ Dustcarts

    There are some advantages of Freehold stores. These stores run themselves with no interference from outsiders.

  • Nora

    Hello Kate! I have a recipe for a delicious ice-cream with coffe and cardamom and would love to invite you and Simon to taste it some time this summer.
    Greetings from Nora who is Simon’s father’s cousin

    • http://www.transatlanticsketches.com Kate

      Hi! I’m so glad to hear from you!! Coffee and cardamom ice cream sounds delicious… I would love to try it! :)   Thanks so much for reading!

  • Katieharger

    i would like to see more food related and recipe posts on the swedish institute’s blogs!! this pleases me!!!

    • Mikaela (Staffblog)

      Thanks for your comment, Katie. There is an idea about a “Swedish recipe of the day” blog – could that be something? 

    • http://www.transatlanticsketches.com Kate

      I’m so glad you’re enjoying the food posts! I’ll make sure to continue with more :)  

  • beth

     i ate this cake firsthand. ahhh, the benefits of being family. it was totally MUMS! – to borrow a word.

  • Michelle James

    Hi Kate,

    I hope you don’t mind me getting in touch. I found your
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    I am a Producer working on a television show called House
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    House Hunters International is a half-hour program currently
    airing on the Home and Garden Television Network (HGTV) in America.

    The series is designed to de-mystify the international
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    At its core, House Hunters International is a travel show
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    - London from South Africa (1600 series) http://www.youtube.com/watch?v=fLmhKEzm5kg
    - Dubai from Illinois (2000 series)


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  • Anonymous

    wow that was a very nice one to look over the new one .http://www.savethedatemagic.com 

  • http://www.transatlanticsketches.com Kate

    Thanks for reading, Monica! You’ll have to let me know if you try it :)