I am actually more curious about people themselves than the clothes.
Konrad Olsson
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This is a window into Swedish fashion. It’s not only about design, but also about what people in the business and media are talking about.
Daniel Björk
…has been writing about fashion since the late 1990s. He’s the editorial director at Bon Magazine and writes a recurring column for Swedish daily Svenska Dagbladet. He thinks the strength of Swedish fashion lies in it being accessible without becoming boring.Sabrina Shim
… is an editor at Bon Magazine. Born and raised in Toronto, after stints in New York and London she moved to Stockholm in 2007. When not preoccupied with fashion, art and design, Sabrina is known to bake too many cakes and obsess over football and cricket.