20 Ways to Annoy a Swede: Part I (#1-10)

We’ve all been there, right? That terribly awkward moment when…

… you look up from your plate and see that the whole table is staring at you, their once-friendly faces alternating between looks of disgust and disbelief.

… you suddenly realize that a hush has fallen upon the train, and the only sound that can be heard is your own voice, echoing throughout the cabin, and your friend is hiding her face against the window.

… you say, “Hello!” in a big, cheerful way to a passerby on your street, and she flinches, noticeably surprised, then picks up her pace as she walks by.

Oh, please! Say it’s just a dream! SAY IT’S JUST A DREAM!!

(It’s not a dream.)

All three of these things have happened to me during my time as an expat in Sweden, and this is one of the facts of expat life: you are going to make a few false steps here and there. There’s no avoiding it—the best you can do is just be ready to laugh at yourself (and possibly apologize).

Last Friday, the Local (Sweden’s news in English) published a list called “How to lose Swedish friends in just 10 days,” and it got me thinking. Swedes are pretty forgiving of foreigners and their faux pas in general, but a few do’s and don’ts might be appreciated for future expats in Sweden!

After all, I’ve done so many embarrassing and awkward things in my time here… it would probably do me good to stop repressing gigantic chunks of my social mishaps Sweden and at least put those memories to good use.

So here it is, courtesy of my own and my friends’ most awkward moments as foreigners in Sweden: the first ten ways to annoy a Swede.

1. Speak at an American volume (loudly) in public places, especially on public transportation.  

I don’t know why this is, but we Americans are just louder than most Europeans. I’m willing to bet even that we are among the loudest people in the world. We don’t realize how loud we are in our own country because, well, we’re all speaking at the same volume.

In Sweden, however, we sound like gigantic, trumpeting elephants, recently escaped from the zoo and on our way to trample some villagers (just as soon as we pick up the cheeseburger and fries we’ve been longing for during our time in captivity). Seriously. And do you think an elephant can help that it’s just bigger and louder than all the other animals? No. It can’t.

When confronted with an unintentionally bellowing American, Swedes tend to make like a possum and play dead. They’ll shift their body to turn slightly away from you, as if to signal to others, “Oh this girl? Never seen her before. Probably a hobo. I’m just listening to her ramble on to humor her.”

Sometimes, when you’re sitting next to them on the train or bus, they’ll turn to the glass and put up their hand like they’re shielding their eyes from the sun. In reality, though, it’s not the sun they’re warding off… it’s you.

2. Walk inside with your shoes still on.

The dust! The dirt! The grime! My beautifully-preserved original wood floors!  Oh, the humanity!

I just wrote a the blog post about it, so if you want to know the full story, follow the link. Otherwise, just take it from me. You’re probably going to want to take your shoes off at the door.

Turn down coffee, go to jail. Do not pass Go, do not collect $200. Photo: Kate Reutersward

3. “I don’t like coffee.”  

Saying “I don’t like coffee” in Sweden falls somewhere between “Puppies aren’t cute” and “Dolphins are tasty with noodles” on the offensiveness spectrum. You don’t like COFFEE? Are you even HUMAN?

Coffee might very well be the glue that holds Swedish society together. Fika dates (coffee + sweet things) play a critical role in finding and keeping friends and potential romantic partners, and if you’re marrying into a Swedish family, let me tell you: you will make or break your relationship with your future in-laws over coffee and cinnamon buns.

If you really hate coffee, I would suggest that you (a) change your mind and start loving it (b) concoct a very elaborate medical excuse for not drinking it or (c) get pregnant (only works for 9 months at a time, usually only works for women).

4. Tell Swedes who are not from Skåne that Skåne is the real Sweden. 

Alternately, tell Swedes from Skåne that Skåne is Denmark with an identity crisis.

The rest of Sweden seems to think that we who live in Skåne (AHEM) are little more than country bumpkins, that we talk funny, and that WORST OF ALL we’re really Danish. (See point 6 below.) I OBJECT!

Yes, I’ve lived here for less than two years, but there’s something infectious about Southern pride regardless of what country you live in. So I like watching the effect when people turn the tables on non-Skåne dwellers and tell them that the South is the true heart of Sweden. It doesn’t sit well.

5. Criticize Midsummer.

Midsummer is like the Holy Grail of Swedish holidays. Longed for! Much talked about! And when the day finally comes, it starts raining the second you sit down to your beautifully-decorated picnic table to eat some pickled herring.  Oh, Midsummer. Why must you be so fickle?

If you’ve ever pined after someone playing hard to get, you know exactly what effect this behavior has on the poor Swedes. The other’s person’s distance only makes you want them more. And that’s exactly how it is with Midsummer: an entire nation of sun-worshipping Swedes wanting nothing more than a day of eating, drinking, and dancing around a giant phallus maypole without having the heavens open up and rain all over it.

All this pain, and then you go and criticize Midsummer.

I would start running now if I were you.

Alternative 1, say that it’s nice, but nothing special.

Alternative 2, spend the day muttering about godless heathens.

Do you know how this man is going to feel if you criticize Midsummer? Angry. Sad. Confused. Despondent. I could go on. Photo: Kate Reutersward

6. Compare them to Danes.

“You’re just like the Danes! Tall athletic blondes, biking around cobblestone streets with a fascinating if bewildering sense of style!”

7. Compare them to Norwegians.

“You’re just like the Norwegians! Tall athletic blondes with a fascinating if incomprehensible dependence on dairy products and herring!”

8. Compare them to Finns.

“You’re just like the Finns! Tall athletic blondes living in the forest with a fascinating if unusual level of reserve.”

9. Compare them to Germans.

“You’re just like the Germans! Tall athletic blondes with a burgeoning economy, a strong interest in environmentalism, and a fascinating if unnerving love of order.”

Ugh, ENVIRONMENTALISTS. Trying to save NATURE and stuff. Can't STAND it anymore. Photo: Kate Reutersward

10. Complain about environmentalists.

I’m kind of cheap in certain areas, and one of the ways that my cheapness manifests itself is waiting until it actually looks like a mop is sprouting out of the top of my head before getting a haircut. When the hairstylist is confronted with this mass of hair, he or she inevitably asks when I last had it cut. And when they hear my answer, they suck their next breath through their teeth, raise their eyebrows, and shake their heads.

That’s the sort of reaction you would get in Sweden if you were to complain about environmentalists or environmentalism (a pretty common punching bag in the US at least). I think it’s partially because people in Sweden view environmentalism as more of a “you’re expected to maintain this Earth so that it lasts for our children” thing rather than a “you people are standing between me and my fossil fuels” thing.

Not sure how to make it real awkward by complaining about environmentalists? Here are a few I’ve seen work (from a bystander position) in the past: Say that recycling is too much effort, or talk about how public transportation isn’t worth it. Share your “global warming is a hoax” conspiracy theories for extra awkward party fun.

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UPDATE: Part II of 20 Ways to Annoy a Swede is now up! The second ten are even more hardcore…

  • Anonymous

    Funny stuff! And agree on all fronts except one! -> Skåne as the “heart” of Sweden? Bah! :)

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Haha oh yeahhhhh! You heard me! :)

  • Cecile Pham

    so guilty of number 1. :) BTW the german from my SFI class came to visit me in the states. and Apparently of all the middle eastern guys in the class, half of them hated me cuz i was loud and independant and opinionated, the other half loved me cuz i was strong, emancipated and confident and the women hated me for the same reason. Oh snaps! I find this out a year later. hahaha.

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Too awesome! I love this. I can’t believe one of your SFI classmates visited you! It’s so funny to hear the before and after impressions… I met up with some of my old classmates and they thought that I had given up on Sweden and gone back to America. Haha. Nope!

  • Alice In Actionland

    I am so DOOMED on the coffee front – and I’ve actually been worrying about this for my future-fantasy escape to Sweden! Does herbal tea count??? I’ll eat any pastry in the world… but does it literally have to be accompanied by coffee??

    • http://www.transatlanticsketches.com Kate Reuterswärd

      I guessssssssssssssss herbal tea will do. If you really must.

      No really, you’ll be fine. :)

  • Kelly Darby

    i cant stop giggling at the Swedes are just like Danes/Finns/Norwegians/Germans

  • Sharon Lannfjall

    Very humorously written, but I don’t totally agree with you on all points. I’m American and have been living in Stockholm for almost 32 years. Yes, Americans are loud, but we’re no longer louder than a group of teenage girls, or certain other ethnic groups, gabbering on the train or subway. The shoes thing was very easy to adapt to – when you think about it, walking into a house with outside shoes on is actually pretty disgusting! My husband, who is Swedish, does not drink coffee and this has never hampered any social event in his/our lives. Herb tea, water, saft – anything goes. We have never been big midsommar celebrants -in our opinions, it is simply overrated. And it is very seldom that a passerby will flinch when I say hello to them – granted, you have to pick your place. I wouldn’t say hi to people in town, but in my neighborhood, when walking the dog, 99% of people are happy that someone dared take the initiative.

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Hi Sharon! I totally agree with you that while saying hi to strangers is often a welcome gesture, even if it takes them by surprise… It’s sad that it only takes a few frosty responses to start feeling totally weird about smiling at strangers. I think the dog is a big icebreaker. People around my neighborhood make a lot of contact when they’re out and about with their dogs.

      Thanks for the comment and for reading! :)

    • http://avpixlat.info/ Morningstar

      Hi Sharon. I’m a native swede, skåning even. Since you have lived here for over 30 years you must know both countries very well. So you must be aware about what some swedes say, things like Sweden has become too much americanized and that Sweden has become the 51st state of US. Personally I don’t think so. Maybe some minor and more superficial things. But it would be fun to hear your opinion about it though.

  • http://shazzerspeak.com/ Shazzer

    I think your list is much mnore accurate than The Local’s! And I’ve always been doomed as regards #1. I come from a very gregarious, theatrical family … so I was considered a high-volume talker even when I lived in the US!

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Haha uh oh! I was never loud by American standards, but I had to suffer through people’s pained looks for the first couple of months of living here. Now I’m fine except for when I laugh… but I’m not giving up my loud laugh :)

  • Michael-James

    Great article, but only an American (or an Albertan! ;) ) would ever complain about environmentalists! Love the Dane/Finn/Norwegian/German bit, I tease exchange students with that all the time…

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Guilty as charged. You’re so right! Glad you enjoyed it :)

  • Kseniia

    I mostly agree with the previous comment. Although, absolute truth about attemps to say that Swedes/Danes/Norwegians/Finns/Germans(?) are same. But it’s smth I never did, as I find all these nations distinct (and, yes, I easily see the difference even in the way they look).

    On the other side, making friendly jokes about Norwegians/Danes/Finns is the ultimate way to become “more Swedish” :) . Same goes to friendly jokes about the way people from Skåne talk.. at least, in Stockholm it seems to be the must.

    • Anonymous

      To joke about the Skåne talk works fine in all original Swedish provinces and the ones taken from Norway, I would probably avoid it in all of the ones taken from Denmark (apart from Skåne itself thats Blekinge and Halland) and while talking to poeple actually from Skåne.

      • http://www.transatlanticsketches.com Kate Reuterswärd

        I never heard that before! Interesting.

  • Meow

    whats sweden’s national dish?

    kebab!

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Haha! Haven’t heard that one before, but I can just imagine the reaction… :)

    • Anonymous

      Isn’t it Kebabpizza? Kebab you can get in most countries but Kebabpizza I been told are more uniqly swedish.

  • Sara Jeswani

    Haha, wonderful and on the spot! As born in Sweden I can confirm that turning down a cup of coffee is a big thing. During my journalist studies we were even told to always say yes if a person we were going to interview offered us coffee.
    Do I need to say that I am a tea-drinker..?

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Haha too funny that you were instructed to drink coffee during your studies! I have some friends who are police officers and one who is a former real estate agent… all of them are coffee drinkers, but they said that they are forced to drink it (and eat pastry!) so many times a day that it gets to be horrible!

  • Rachel

    American in Stockholm here! I recently discussed the coffee point with a pregnant Swedish colleague, who informed me that in Sweden, pregnant women ARE allowed to drink coffee (up to five (!) cups a day.) I guess anything less would be torture!

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Up to five cups a day?! What?!?! I’m amazed. Hahaha, guess we’ll have to take that out of possible solutions :D

  • Anders

    v—————-v——————————–v
    Denmark Skåne Sweden

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Haha. I see what you’re saying here. Don’t know if I like it. :)

  • Monica-USA

    Wow another fantastic post Kate! Thanks for the laughs and as far as the thing about the Germans you were right on I speak from personal experience with the love of all things in a neat and orderly fashion. My mom is German-enough said!!! Thanks for the giggles couldn’t stop laughing. :o )

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Thanks, Monica! :D

  • Saauerbach

    Haha. Love it! Looking at it from the opposite side if the ‘ditch’ I can be rather tough.
    Swedes don’t like it if my husband talks to me in his usual way in public. They don’t seem to appreciate our language. Sweet but nasty. So to Midsummer – still think it’s a big thing! But it’s gard to explain the need for it…Regarding global warming etc – my Mom blames me for it every time we talk. “Americans’ she says with a tone that’s pretty annoying. Wonder what she’ll say when I become a citizen later on this year. I’m sure she’ll want to have a saying about my future voting. Kaffe, yeah. I’m down to coffee in the morning only and that’s good för me…the coffee that I make is just as strong as the Swedish so you really don’t need more. I like to tease my old Swedes – they’re pretty stuck in some things and would benefit from some big laughs and accepting life and people for what they are. After all, no one is perfect.

  • http://www.facebook.com/people/Karlis-Streips/675389607 Karlis Streips

    I’ve always thought that the fact that it always rains on the Summer Solstice (which is just a big a deal here in Latvia as it is in Sweden) signifies what God thinks about pagan festivals. :)

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Hahaha love it! I think you’ve got something there… :D

  • Anna Schröder

    I’m Swedish born and bread and I don’t like coffee either. Nobody in my family does. But yeah, I get strange looks too from my fellow Swedes when I don’t bow down and praise the black caffeinated beverage. But I wouldn’t go so far as saying it’s offensive to Swedes, claiming you don’t like coffee. Most will probably just think it’s weird. And they might forget you don’t like it and act just as shocked and surprised the next time you’re having a fika with them. But maybe they’re more hardcore about their coffee down south?
    :)

    • http://www.transatlanticsketches.com Kate Reuterswärd

      What you wrote there sounds like about the level of coffee obsession down here, too. And it’s so true that about how people will “act just as shocked and surprised the next time”… I’m guilty of that too! Thanks so much for reading :)

    • Randal Piersons

      I am involved with environmental type people. Tea is very accepted in these circles. Maybe you should get more environmental Kate?? lol

      • http://www.transatlanticsketches.com Kate Reuterswärd

        Hmmm. Now there’s a thought!

  • Pingback: 20 Ways to Annoy a Swede: Part II (#11-20)

  • Anonymous

    I’m with the Swedes when it comes to wearing shoes inside. It’s just cleaner to take them off at the door. It must have something to do with coming from a snowy country, you think road salt does a job on your shoes, you should see what it does to hardwood floors and carpets!

  • Roni Leopard Scholz

    OMG sa javla sant. Good stuff, Ima share it nao!

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Tack! So glad you liked it :)

  • Reinaldo

    Yeap!…I´m a “legal allien” as well and on top of that, i come from “that communist island” in the Caribbean,so “to insert” into the skin of Sweden and its swedes it´s been a “job”.I´m married to a local,her family is great and,so far,i feel “i fit in the picture.A key point to my succes has been to avoid “the too much of everything” i brought from my island,from hugging anybody,kissing everydanmed chic you meet,express happines,sadness,laughing etc.
    I once read this “Swedes love “different” kind of people…but only if they behave “iquals”(as them)

    • Randal Piersons

      It is so very important to behave as a Swede to be accepted. I always remember how Swedes praise their decendants in USA who keep the Swedish traditions, while saying immigrants to Sweden must take on Swedish traditions.

  • http://misslyckande.wordpress.com Misslyckande

    We are better than America in hockey

    Your economy sucks!

  • Anonymous

    Moronic

  • http://avpixlat.info/ Morningstar

    I guess I’m typical swedish in as much as I love coffee and prefer to be silent during train and bus rides. I started drinking coffee when I was maybe 5-6 years old. Always the Zoéga’s brand which is very popular here in Skåne. Started with black and three lumps of sugar which went on for many years. Then pure black for a few years and then with milk in it. About 10 years ago I added half a spoon of chocolate to the mix. I couldn’t even think of stopping drink coffee. I’m a real java-junkie.
    About public rides, I’ve always been introvert, Perhaps more than medel-svensson even. I just love the few moments of peace all by myself. Daydreaming while the landscape is passing by outside the window. It’s very relaxing. I’m sure I would start a conversation if I met somebody I already knew.
    I have thought about the thing with the shoes. I’m sure it would feel strange if I ever came to the other side of the pond. At least for a while before I got used to it.

    I haven’t been to US, not in this incarnation at least. But I have made a couple of observations from movies and television series. You often have sliding windows which is not so common over here. And loads of door knobs. We have handles.

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Started drinking coffee when you were 5-6 years old?! Whoa!! I’m impressed.

  • Amanda Fristrom

    Loved this post and the next ten! I posted about it (with links) on my personal traveling blog: http://www.circumambulatetheworld.blogspot.com

  • http://twitter.com/culturebroker Sanda Ionescu

    I concur with your ‘not talking to strangers’ bit in Sweden, but in Italy? Are you sure? Because when I went there while I was pregnant (and this was Milan, so positively cold and Germanic), I had people offering me seats, chatting to me about my belly, guessing whether it would be a boy or a girl etc. etc. The fact that I barely spoke 5 words of Italian didn’t put them off at all!

    • http://www.transatlanticsketches.com Kate Reuterswärd

      Hmm! Maybe it was the belly? Or maybe people in my university town had already had it up to here with Americans. I don’t know!

  • Guest

    hahaha I was really laughing when reading this even if not all the swedes are behaving like that. I’ve been living in Sweden all my life and I would be happy if someone says hi or if someone says that they don’t like coffee cause I don’t even like it ether or when someone would criticize Midsummer cause seriously ppl how fun is it to dance and eat when it’s raining outside, it would be a whole other story if it was sunny and warm and if they could skip the dancing at least the women and men, but let the children dance :)

  • http://www.facebook.com/caryseganwyer Carys Egan-Wyer

    BRILLIANT!!!
    This is one of the funniest yet :-)