Tag archives for royal wedding

Swedish honeymoon for wedding tourists

It drew heads of state to the heights of northern Europe and political peers from from the world over, but this year’s royal wedding couldn’t fill an average Stockholm hotel with summer tourists.

Pretty much before the nuptials took place, it was heralded as a PR flop and the bunch of brand Sweden’s marketeers had failed in their attempt to make the marriage a magnet for tourists.

Room reservations were typical for a June weekend; locals hoping to cash in their city center apartments were left out of pocket while extra trains especially for wedding commuters to the capital went off the rails.

The Swedish Chamber of Commerce (Svenska Handel) expected local business in the Stockholm region to soar and instead reported disappointing losses in comparison with their projections.

Ahead of the big day, this was the news that was hitting the headlines – making as much noise as what the dress would look like and what ingredients would be topping the cake.

In an attempt for both brand executives and journalists to eat their words, I read an article in quality daily Svenska Dagbladet (SvD) last week pointing towards a late take-off for wedding tourism.

Hardly quantitative. and purely based on unofficial chats with visitors on the streets, the Stockholm Visitors Board say the wedding is a key reason that sparked interest from this season’s tourists to come to the Swedish capital..

That Stockholm had to wait for the desired effect to materialize was something Thomas Brühl, managing director of Visit Sweden, considers normal.

“We actually never thought that loads of tourists would come to the wedding itself,” he told SvD. “But we hoped it would create some kind of curiosity around Sweden and we’d see the effects later on. This street survey points towards such an effect, even though we don’t exactly know how tourism has been affected by the wedding.”

The after-wedding boom begs the question as to whether Sweden could ever brand itself as a honeymoon destination? After the less than successful wedding coverage – I wonder what the PR people make of that.

A letter says more than a thousand texts

This morning a letter was waiting for me. Not in the post box but right in the middle of my living room floor. Precisely so I couldn’t miss it. It was some late night scribbles my sambo had lovingly written for me.

It’s not the first time. I’ll often find a note on the kitchen table that’s more than a mere shopping list. A hand-written card is an extra-special treat if he’s going away. And once he dedicated a poem to me that was published on the web.

Then there’s my least favourite means of romantic correspondence – when he delves into my make up bag, manages to locate my most expensive lipstick and proceeds to draw love hearts on the bathroom mirror with it. Yet, I still polish it off with a smile rather than a pout.

And that’s because it breathes new life into the widely-held belief that the art of hand-written communication is dying out in the digital world we live in. Well, almost.

Call me old fashioned but let us not forget the feeling of anticipation and excitement when opening an envelope from an admirer. While pen was put to paper, careful consideration went into those chosen words. The sentiments took time to write and can be kept forever.

Compare that to one of today’s preferred means of communication – the text message or SMS. “Thx 4 B ing U. Luv U” doesn’t quite cut it for me. It’s a throw away remark, produced, received and read in seconds. That’s without mentioning my contempt for poor grammar.

The technologically sound Swedes are world leaders in text messaging. Practically, yes I do like the convenience of buying bus tickets with my phone, but personally I’d prefer someone to call and tell me they’re cancelling our dinner date with half a day’s notice.

Keen to maintain their position at the top of the global SMS league, a national competition even allows Swedes to keep their fingers and thumbs nimble.

Swedes and love letters, however, do have a contentious history to share. Written exchanges between Greta Garbo and fellow Swedish actress Mimi Pollack were published in 2005.

The book Djävla Älskade Unge (Bloody Beloved Kid) is a first-hand exposé of their affair during the 1920’s and bi-sexuality, which had largely remained secret.

Earlier this year, 78-year old Swede Gunilla von Post auctioned her collection of love letters and telegrams from John F. Kennedy in the 1950s. For a pricey sum they revealed a passionate fling and his infidelity before becoming US President.

To end this note on a good one, there is the beautiful tale told by Prince Daniel at his wedding to Crown Princess Victoria this year. Before leaving for a month-long official duty overseas, the princess chose to stay up all evening rather than catch up on some sleep. In the morning he found 30 hand-written letters addressed to him – one for every day they would be parted.

A romantic act as such cannot be deleted from memory with a push of a button.

CSI: Altargate

The scene of 'Altargate' - a crime against equality. Photo: Christine Demsteader

Ok, I shamefully admit it. I never saw the Royal Wedding. I did follow it online in the early hours from a backstreet motel in San Francisco, vacationing across the Atlantic rather that joining the thousands on the streets of Stockholm.

So this week I went to relive some of the revelry on a guided tour of the 13th century Stockholm Cathedral where the ceremony took place.

They say you’re never a tourist in your own town, right? Another confession awaits: after eight years living in the Swedish capital, I’ve never stepped foot inside this church, which has staged six royal weddings over time.

We started by following what was a red carpet train from the Royal Palace, in the footsteps of the 1,250 guests that attending the nuptials.

And if you have that many friends, this church comes complete with a real wow factor for weddings. The stunning 17th century ebony and silver altar is just for starters. To the left is an imposing sculpture of St. George and the Dragon, consecrated in 1489 and made from oak and elk antlers.

Not forgetting the Parhelion Painting, said to be the first painting of Stockholm produced during the 15th century. That is until it was discovered it’s only a copy from the 1630s, but apparantly that’s old enough to still excite American tourists.

The good news is you need not be Nobel to wed in these magnificent surroundings. “Anyone can get married here,” guide Per Haukaas told us. “Even if you’re Greek Orthodox.”

I’m not. But in good faith that this could be on my list of venues, I walked down the aisle – the scene of what the Swedish media dubbed ‘Altargate.’

It relates to the furore that exploded when Crown Princess Victoria announced her father would be giving her away. In Sweden, the bride and groom usually enter the church together as a couple and leave arm-in-arm as man and wife.

For a young and thoroughly modern princess, commentators and even the Swedish church viewed it as sacrilege to revert back to a tradition that contradicts Sweden’s image as an equality-driven state.

In the end, a compromise was reached half way – literally – as the King handed over his daughter’s hand to Daniel Westling, with 20 or so meters left to go.

As you wander around this beautiful church, taking in the history over centuries, there’s a case for traditions to be kept intact.

Speaking as a advocate of feminist issues, I still believe Sweden went too far. Surely, a woman’s right is at its most prevalent on her big day, regardless of whether you’re Royal, Greek Orthodox or not.

I do: Swedish wedding speeches. I don’t

I’ve been helping a Swedish friend of mine write a wedding speech in English for an international wedding she’s attending this month. She’s keen to polish up her grammar to perfection in front of the native-speaking guests.

The bride is American, the groom Swedish. My friend is a one-time colleague of the happy couple. Yes, former co-workers make speeches at Swedish weddings.

Speeches are indeed an integral part of the big day. Newlywed Prince Daniel will tell you. His touching address to his new wife Crown Princess Victoria, heads of state, family, friends and, as it’s now on YouTube, let’s make that the world, had an endearing effect.

His seamless switching between English and Swedish, without stutters, without notes yet with humor and warmth has captured the hearts of the nation and has helped to rocket his reputation within Royal circles.

Having attended my fair share of Swedish weddings, I’d saying the speeches are far more anticipated than the church ceremony itself, by what is usually a secular congregation anyway.

I once counted 27. Over a three-course dinner. That’s almost a speech for every mouthful. Now, if you’re well acquainted with the bridal couple, the wedding speech marathon makes for a moving insight into their lives past and present.

If not, and you’re attendance is that of a dutiful partner, I’d recommend the following.

Ensure you eat beforehand – dinner is going to be a long, drawn out affair. Be prepared to smile at internal jokes you don’t really get and laugh at a selection of childhood stories that were funny 25 years ago. And try to refrain from sighing come midnight when the groom’s twice-removed cousin repeats everything everyone else has said and then repeats herself, three times.

Back home in England, wedding speeches are a rather more subtle affair. The father of the bride tells his daughter how beautiful she looks, welcomes her new husband into the family and warns him to look after his precious princess.

The best man mocks the groom over an anecdote or two, toasts the bridesmaids and with a raise of the glass it’s all over. Everyone can get back to enjoying their sumptuous starters in peace.

To that I say a big celebratory cheers and draw a close to my sermon on the suffering that comes with Swedish wedding speeches. For now. Until it’s my turn to enjoy them perhaps.

Royal wedding celebration — in China!

Just found out that the Swedish Consulate General in Shanghai, China, arranged a succesful celebration party for the royal wedding in Stockholm on June 19, when Swedish Crown Princess Victoria finally got her Prince Daniel. The event seems to have covered a whole range of activities — from a fashion show of bridal dresses to karaoke versions of ABBA’s old hit, “Dancing Queen.” Amazing to see that so many Chinese turned up (as well as a bunch of ex-pat Swedes, of course)! Maybe the whole royal business is terribly exotic to Chinese people. I suppose Chinese communism has made people thirsty for the glamor of monarchy and royal weddings…

/Emma

Royal Picture No. 1

For quite some time we have been trying to encourage our readers to send us pictures related to the royal family and the upcoming wedding. For months nothing happened, and the suddenly, a picture! So thank you Ola Berglund. Your picture is displayed on Sweden.se.

The Royal family

And more pictures are of course very welcome…

/Cecilia

Kissing the frog

You realize the rest of the world cares about Crown Princess Victoria’s wedding when a Sunday Telegraph reporter is sent to small-town Ockelbo for a feature on husband-to-be Daniel Westling. Given that it’s the story of a commoner set to become a prince, the reporter can of course not resist using the “kissing the frog” allegory. But the writer is hardly alone in using this cliché in times like these. On my way to work the other day, this display window at party specialist Butterick’s caught my eye…    /Oliver

Love, love, love — and then there’s the monarchy

We’re about to kick off the royal wedding theme on the site. And the clock is counting down to the royal “I do.” Trying to cover both monarchy and love in our different features, we want to show the two different sides of this saga. The royal wedding is not just about two people — Victoria and Daniel — falling in love and getting married, but also about the institution of monarchy and how this wedding actually concerns all of the Swedish people.

What does the average Swede have to say about it all? Well, the latest polls have shown that the Swedish monarchy is losing support. I can only guess that this has to do with all the focus on the royal wedding, every little detail and what it all costs. Supposedly, this makes many people start to question why a modern democracy like Sweden has a non-elected head of state — i.e. today King Carl XVI Gustav, in the future Crown Princess (then Queen) Victoria.

We, the Sweden.se staff, have also had a few discussions about how to write about the Swedish monarchy while still conveying an image of Sweden as a modern, progressive nation. We hope we’ve managed to get the balance right. The funny thing is that we’re located just next to the Royal Palace, the main symbol of the Swedish monarchy. And the wedding will take place in Storkyrkan, which is just up the hill.

Royal Palace, Stockholm.
The Swedish Institute is in the yellow building to the left of the Royal Palace. Photo: newformula/Flickr