Tag archives for jeans

A Preliminary Treatise on the Style of the Swedish Male

A report filed from the field

The Swedish male, while obviously related to others of its type, looks very different than other nationalities’ specimens. Generally speaking, the species might be described as taller, thinner, and blonder than those found in other parts of the world. Its physical dimensions are, however, only one factor that distinguishes the Swedish male from its foreign counterparts.

As with many other species, the Swedish male clothes itself in such a way as to send signals to its community. Clothing may indicate status, a particular in-group identity, even professional aspirations. It may also play an important role in attracting and securing a mate.

Men's jeans from J. Lindeberg. Baseline fit? Tight. Photos: J. Lindeberg's web shop

The clothing of the Swedish male fluctuates seasonally, increasing in bulk during winter months and decreasing during summer months, following a prolonged shedding period in the spring. During spring and summer months, a male may be found in red pants or shirts the color of Easter eggs. Shorts may assume any length, from “I-can-see-your-thighs” short, to a comfort zone above and below the knee, to the mid-shin man-capris.

A few constants endure throughout the year, however, including a proclivity for snugly fitting pants, V-neck shirts, and cardigans. The Swedish male clearly finds it important to accessorize himself, as necklaces, bracelets, and man-purses are common. More permanent decoration in the form of tattoos is also not uncommon.

Standard male accessories: the leather pouch necklace that is too small to carry anything and the man purse. Pouch by nn07, bag by Acne

As the Swedish male ages, it accrues various symbols of its wisdom and experience. Distinctive eyewear is a key component in signaling to others one’s age and prestige. Depending on individual preferences, signs of physical aging may be mitigated by chemical interventions (such as hair dye or anti-wrinkle cream) or cultivated as further proof of one’s gravitas.

The most distinctive element of the Swedish male’s appearance, however, is the specimen’s hair style. While the style itself might vary from individual to individual, the crucial factor is that it is styled. The hair of the Swedish male is parted, sculpted, shaped, and waxed, held into place by product. Grooming processes are in place. Leave-in conditioners may be used. Time is spent considering the most advantageous placement of part lines.

A bevy of male hair styles. All photos from H&M's web shop.

In many parts of the world, such attention to form rather than function would indicate an undesirable lack of masculinity. Here, however, it is simply a way of life.

Check out Sweden.se’s fashion blog for more.

The skinny on Swedish denim

I think I got these skinny jeans in 2000. They were tight fitting then, today they are impossible.

Swedish jeans these days are equal to skinny jeans. Both Acne and Cheap Monday seemed to launch an attack on loose-fitting denim in the 00s and they spared no one – even guys were dragged down the narrow path.

I remember when Cheap Monday premiered their inexpensive jeans. I registered the fact, but wasn’t too much into denim and never understood that this was a phenomenon in the making. Also, skinny denim was already in my wardrobe.

Because as I remember the early 00s, skinny jeans were everywhere in Stockholm. Even the 90s were full of them, what with the stretch jeans that launched the career and company of Filippa K.

Stockholm is often used as a trend watch city when it comes to denim, and it can definitely be argued that the Swedish look and style is in essence a denim style. This is certainly not bad in these casual times, but I still find it intriguing that skinny denim found a home in Sweden.

Perhaps it is the connection with rock subculture – drainpipe jeans are associated with punk rock bands such as the Ramones. But that doesn’t explain the allure of skinny denim when it comes to girls. The Filippa K stretch jean spawned a style movement in the mid 1990s and even though these particular jeans went out of style, the skinny look did not.

I’m afraid I can’t offer anything but a tentative answer, and it’s got to do with the fact that skinny denim styles look fashionable – they are too skinny to be someone’s Sunday sofa jeans, but at the same time they are resolutely casual and relaxed, just through the magic of the material.

In a country where girls had a longing for fashion but felt it was too much to run around in designer dresses and high heels, I wonder if the skinny jean was the perfect solution – both stylish and dressed down.

It certainly seems possible, and in doing so, Swedish girls also found the key to international success for many of the Swedish denim brands (there are others, like Nudie Jeans, who has taken a completely different route, but that’s another story), because what fashionable girls worldwide started looking for in the last decade was something much closer to glammed up streetstyle than haute couture. They found the skinny jeans, just as the Swedes had a decade earlier.

Cheap Shades


Clairvoyant by Cheap Monday Part II is the latest line of sunglasses from Swedish denim giant Cheap Monday. The new line of vintage inspired shades range from the classic aviator style to the 90s inspired circular style in tons of summery colors – all unisex. The sunglasses bargain for $35 in Cheap Monday’s flagship stores located in Stockholm, Gothenburg and Copenhagen. Fashion boutique Alter carries the line stateside, located just three blocks from my house in Greenpoint, Brooklyn. I no longer need to beg Swedes on transatlantic route to buy cheap monday items for me. Now I can find some stylish Swedish imports in my very own Polish hood in Brooklyn. How convenient! :)